When I started in real estate, I thought success meant chasing leads, working nonstop, and hustling for every transaction. But I quickly realized something: transactions come and go — relationships last.

Over 75% of my business now comes from repeat clients and referrals. Here’s why focusing on relationships changed everything:

1. Past Clients Become Your Best Pipeline
Checking in on anniversaries, sending notes, and staying connected turns one client into many.

2. Referral Networks Compound
Other agents, lenders, and local professionals send business when you’ve built trust.

3. Milestones Matter
Celebrating birthdays, move-in anniversaries, or even just a “thinking of you” text keeps relationships alive.

4. Value First, Ask Later
The more you give (advice, introductions, resources), the more trust you build.

5. Systems Make It Sustainable
Automations and trackers make sure no one falls through the cracks.

Wrap-Up:
Leads are short-term. Relationships build businesses that last decades. If you want longevity in this business, invest in people — not just transactions.

👉 [Join Realtor Recharge for my referral systems]